About
I build and scale commercial organizations from the operating model up. Over 20 years in B2B SaaS and enterprise technology, leading revenue teams across DACH, EMEA, and APAC.
My focus is on what actually makes sales organizations work: segmentation, GTM architecture, compensation design, forecasting cadence, partner channels, team structure and cohesion. Built from scratch, restructured mid-flight, scaled across direct and indirect motions.
I've built sales structures inside large organizations and, in parallel, scaled an independent brand without external funding across more than 15 countries. That combination of institutional discipline and entrepreneurial accountability shapes how I approach commercial challenges.
I operate at the intersection of strategy and execution: direct, structured, calm under pressure. I build teams that perform predictably, not just in strong quarters.
Core competencies
Career
Full career history on LinkedIn
Entrepreneurial ventures
2018 – 2024
BrewHeart GmbH
Founder & CEO · Craft Beer · Germany
- Built one of Germany's leading independent craft beer brands, without external funding
- Distribution across 15+ countries, channels: retail, hospitality, D2C
- Full P&L ownership, built commercial, operational, and digital infrastructure (CRM, e-commerce, logistics, partner management)
- Brand, product development, and range built entirely in-house, from recipe to brand identity, ranked among the top 5 most-rated German craft beer brands
until 2014
Cubic Inch Classics Germany
Sole proprietorship · Classic Cars · Munich
- Import of American muscle cars and classic Americans, incl. Dodge, Plymouth, Ford, Chevrolet, Buick
- Sourcing via US partner network, logistics, TÜV preparation, marketing, and sales
- Own brand "Street Dreams" including merchandise line
Side project
Training Dashboard
An AI-built side project: live training data, analysis, and outlook. Independently designed and shipped.
Contact