Andreas Erfurt

001 / Profile

Building and scaling revenue organizations across DACH & EMEA.

Head of Sales — B2B SaaS & HR Tech

Get in touch

002 / About

I build and scale commercial organizations from the operating model up. Over 20+ years in B2B SaaS and enterprise technology, I've led revenue teams across DACH, EMEA, and APAC — spanning direct and indirect sales motions, GTM architecture, sales compensation design, and cross-functional commercial transformation.

At Paychex Europe, I built the full German commercial function from scratch: team structure, segmentation, forecasting cadence, compensation model, and partner channel. New business grew more than 125% year-over-year in the first full quarter under the new structure; partner pipeline was built from zero to a six-figure ARR contribution within the first year.

Before that, I spent close to two decades at Microsoft in roles spanning channel sales, partner enablement, and cloud transformation — including leading a 12-person Cloud Sales team across EMEA and APAC, reporting to global leadership in Redmond. In between, I founded and scaled BrewHeart, an independent craft beer brand distributed across 15+ countries without external funding — full P&L ownership, no safety net.

I operate at the intersection of strategy and execution: direct, structured, calm under pressure. I build teams that perform predictably, not just in strong quarters.

003 / Core competencies

Sales Leadership & Team Building
Go-to-Market Strategy & Execution
B2B SaaS & HR Tech / Payroll
Revenue Operations (RevOps)
Sales Compensation Design
Partner & Channel Development
Forecasting & Pipeline Governance
Cross-Border Team Leadership (DACH/EMEA/APAC)

004 / Career

Dec 2024 – present
Head of Sales, Paychex Europe (Germany)
Jul – Dec 2024
Director Mid-Market & Enterprise SaaS Sales, Paychex Europe
Jan 2018 – Jul 2024
Founder/CEO, BrewHeart GmbH
Mar – Dec 2017
Cloud Transformation Consultant (Self-employed)
Oct 2014 – Mar 2017
Director Channel Sales SaaS / Office 365 EMEA & APAC, Microsoft
1995 – 2014
Microsoft — various Sales & Channel Management roles (19+ years)

Full history remains linked on LinkedIn — prioritized here, no information lost. LinkedIn

005 / Side project

Training Dashboard

An AI-built side project — live training data, analysis, and outlook. Independently designed and shipped.

006 / Contact

For inquiries from executive search, investment, or SaaS/tech.